Industry Relations/Shopper Marketing Manager

OVERVIEW

Perfetti Van Melle (makers of Mentos and Airheads!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Industry Relations/Shopper Marketing Manager to join our growing team.

WHAT YOU WILL DO

Shopper Marketing Manager will be responsible for leading long and short-term planning for key Industry, Customer and Sales Events, and will support Shopper marketing initiatives across the Mint, Gum & Non-Chocolate business. They will be responsible for designing and executing programs that drive in-store brand awareness, consideration, and conversion. They will expertly present insights to cross functional business partners, including Brand, Sales & Leadership team to advance PVM’s relationship as a trusted partner. Additional responsibilities include:

• Lead Planning for Key Industry Events – (NCA Sweets & Snacks, NACS Show, NACS State of Industry, NACS Leadership Forum, & NCA State of the Industry).
• Lead Planning for Key Sales Team Events – (Semi-Annual Commercial Team New Item Launch Meetings, Other Channel Shows – ECRM, Convenience Channel Trade Shows, Drug, Food, & Customer Events).
• Lead Shopper Marketing Agenda in key accounts as identified by manager based on organizational strategy. 
• Identifying the core shopper insights, setting objectives, developing & executing the marketing plans in Retailers to deliver business goals.
• Support Integrated Planning as led by manager. 
• Execute Shopper Marketing opportunities with partners through programs, promotions, and product offerings or services. End to end management of program inclusive of post event analysis.
• Lead Planning and Execution for all Trade Advertising – Research an array of Trade Publications & Secure annual contracts for print & digital ads as well as Category Thought Leadership opportunities. 
• Work with Marketing and Design Teams to align on brand initiatives and ensure PVM is well represented. Assist in the creation & submission of ads, process invoices and manage the Trade Advertising budget.
• Build and maintain cross functional relationships within the organization and with the Shopper team, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Retailer line reviews, sales meetings, investment requests, Brand relationships etc.
• Work with Sales to understand customer/channel objectives, review portfolio performance and prepare presentations or content for customer facing events. Inform and educate Brand and Sales on category/industry trends and performance. 
• Identify gaps in executional plans for both industry & Shopper Marketing events with recommendations.
• Cost benefit comparison in location and venue selection for large commercial team events.

WHAT WE NEED FROM YOU

• Bachelor’s Degree
• Combine 2+ years of CPG or related experience. 
• Industry Relations Planning is a plus.
• Understanding of Circana/Nielsen data is a plus.
• Strong collaborative nature: ability to work independently as well as cross functionally.
• Curious and takes initiative - develops and seeks out creative and innovative ideas with strong project management skills.
• Ability to multi-task and to prioritize the completion of tasks while adhering to deadlines.
• Initiative-taking planning and project management with multiple touchpoints (internal/external).
• Financial acumen related to ROI analysis and program optimization.
• Ability to leverage data and trends to generate insights and solutions, which drive shopper behaviors.
• Understanding of US Retailers and their go-to-market strategies.
• Excellent written and verbal communication skills.
• Advanced skills in Microsoft PowerPoint, Excel, and Word
• Analytical and problem-solving skills.
• Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.

WHAT WE OFFER

At Perfetti Van Melle, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

• PTO package including vacation, sick, personal, and pay it forward time off  
• 13 paid holidays 
• Annual Bonus potential and merit-based increase
• Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos
• Medical, Dental and Vision coverage with low premiums and incentive
• HSA or FSA option
• 401k with Company Match up to 8%, ranking in the top 1% of the country 
• Well-being subsidy up to $500 Annually
• Maternity & Paternity leave options  
• Life & AD&D insurance 
• Short-Term and Long-Term Disability 
• Sam's Club or Costco annual membership reimbursement  
• Tuition Reimbursement Program  
• Service Awards

 
Join a 2024 NKY Best Workplace by applying today! 

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.