Brand Manager

WHAT YOU WILL DO

Brand Management

• Lead the planning and execution of consumer and trade marketing initiatives to strengthen brand presence and performance.
• Monitor brand and campaign KPIs, analyze performance, and recommend strategies to drive sales and market share.
• Collaborate with Group Marketing for strategic alignment and with distributors to ensure optimized trade programs and brand consistency.
• Coordinate with the shipment team for accurate forecasting and timely delivery.

Communication

• Work closely with local agencies to develop or adapt global content that enhances brand equity and drives consumer engagement.
• Lead media planning efforts with agencies to ensure strategic and efficient investment.
• Manage and own the media budget, ensuring optimal allocation and ROI.

New Product Development

• Identify opportunities for new products, packaging, and flavors by reviewing PVM’s global portfolio and market trends.
• Coordinate with Corporate, Regional Marketing, R&D, and distributors to develop and launch new products, including packaging.
• Lead NPD discussions in key meetings and oversee the execution of launch-related marketing and trade activities.

Consumer & Business Analysis

• Monitor consumer trends and competitor activities to uncover insights and inform strategic planning.
• Collaborate with distributors to assess competitor trade programs and their impact on PVM brands.

Commercial

• Guide and evaluate distributor trade investments to ensure efficiency and maximize ROI.
• Lead the development and execution of brand pack-price strategies to drive revenue and profitability.

OUR PERFECT CANDIDATE

• Minimum 5 years of brand management experience, preferably in FMCG or confectionery, with a strong track record in strategy, product launches, and trade marketing.
• Skilled in analyzing market trends, managing cross-functional projects, and collaborating with agencies and distributors.
• Proficient in media planning, digital marketing, and pricing strategy