Senior Brand Manager

WHAT YOU WILL DO

The Senior Brand Manager (SBM) is responsible for leading the strategic development, growth, and profitability of assigned brand(s) within the company’s portfolio. The role drives brand equity, innovation, and communication strategies across multiple markets, ensuring alignment with global brand positioning while adapting to local consumer insights and market realities.

Key Responsibilities

1. Brand Strategy & Planning

• Lead the development and execution of the annual brand plan, including portfolio strategy, marketing mix, and budget allocation.
• Monitor brand performance through KPIs such as market share, volume, value growth, and profitability.
• Conduct category and competitor analysis to identify opportunities and threats, proposing corrective actions where necessary.

2. Innovation & Portfolio Management

• Lead end-to-end innovation and renovation projects (concept development, product design, packaging, pricing, and launch).
• Partner with R&D, supply chain, and commercial teams to ensure timely delivery and optimal go-to-market execution.
• Manage SKU portfolio lifecycle and propose rationalization initiatives to maximize ROI and operational efficiency.

3. Communication & Activation

• Develop 360° integrated marketing campaigns (ATL, BTL, digital, shopper) to build brand awareness and engagement.
• Manage external agencies (creative, media, digital, PR) to deliver impactful, data-driven campaigns.

4. Commercial & Cross-functional Collaboration

• Work closely with sales, trade marketing, and category management teams to translate brand strategy into in-store execution.
• Provide strategic input on pricing, promotional plans, and channel activation.

OUR PERFECT CANDIDATE

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 4–7 years of progressive marketing experience within the FMCG industry, including at least 3 years in brand management at a managerial level.
• Proven experience in managing full marketing mix (ATL/BTL/Digital) and leading product innovations.
• Strong analytical and strategic thinking skills with proficiency in interpreting Nielsen, Kantar, or similar data.
• Excellent project management, communication, and presentation skills.
• Experience in working within a matrix, multicultural environment and collaborating with global or regional teams.

Fluent in English; additional languages are an asset.