Associate Brand Manager

OVERVIEW

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic Associate Brand Manager to join our growing team.

WHAT YOU WILL DO

As the Associate Brand Manager, you’ll combine analytical rigor, strategic thinking, and strong collaboration to drive the business forward. You’ll serve as a key leader within the brand team, owning core business processes, partnering with internal and external stakeholders, and helping to shape the marketing strategy. Key responsibilities include:

•    Lead Core Business Analysis: Own ongoing business analysis using IRI, shipment data, and other tools to uncover insights, identify trends, and make strategic recommendations. You’ll also lead inputs into key business review processes, helping guide leadership decision-making.
•    Drive Marketing Execution: Partner with cross-functional teams, global counterparts, and media agencies to develop, execute, and track brand initiatives, from media and creative to packaging.
•    Budget Ownership: Manage brand budget, ensuring accurate monthly reconciliation in partnership with Finance and agency teams. 
•    Lead Strategic Initiatives: Take ownership of base business priorities and cross-functional projects such as product and process improvements that impact brand performance.
•    Support Integrated Planning: Lead or support development of communication tools and brand-building programs, including displays, packaging, and digital content.
•    Collaborate & Influence: Work cross-functionally and align key stakeholders around priority initiatives. You'll present recommendations to senior leaders and play an active role in day-to-day business decisions.

WHAT WE NEED FROM YOU

•    Bachelor’s degree in Marketing, Business, or a related field required
•    2–3+ years of experience in Brand Marketing, Product Management, or Category Management within the Consumer Packaged Goods (CPG) industry
•    A passion for building great brands and a collaborative, can-do mindset.
•    Confident communicator, both written and verbal, with the ability to influence and collaborate across diverse global teams. 
•    Highly organized with sharp attention to detail and a drive for excellence.
•    Proven ability to lead cross-functional teams and manage multiple projects in a fast-paced environment.
•    Strong analytical skills with the ability to synthesize data from multiple sources (e.g., IRI, Nielsen, panel data, consumer research) into actionable insights.
•    Demonstrated project management expertise, with a strong track record of meeting deadlines and managing timelines effectively.
•    Solid understanding of core business operations, including budget management and basic P&L understanding.
•    Experience in using syndicated data and consumer insights to guide decision-making is strongly preferred.
•    Comfort with ambiguity and a bias for action.

WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:
•    PTO package including vacation, sick, personal, and pay it forward time off  
•    13 paid holidays  
•    401k with Company Match up to 8%, ranking in the top 1% of the country  
•    Annual Bonus potential and merit-based increases
•    Comprehensive Health Insurance
•    Annual Well-Being subsidy
•    Maternity & Paternity leave options   
•    Sam's Club or Costco annual membership reimbursement  
•    Tuition-Free College Program 
•    Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos) 
 
Join a 2024 NKY Best Workplace by applying today! 
 
Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. 

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