eCommerce Data & Platform Manager

OVERVIEW

Perfetti Van Melle (makers of Mentos, Airheads, Dentyne, Trident and Bubblicious!) is one of the world's largest manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide. We’re currently seeking a passionate and enthusiastic eCommerce Data & Platform Manager to join our growing team.

WHAT YOU WILL DO

The eCommerce Data & Platform Manager is responsible for overseeing the onboarding, administration, and optimization of the Salsify platform while ensuring seamless product data syndication and management. This role is primarily focused on platform management (80%), including content syndication, compliance, and system governance, with a secondary emphasis on data analytics (20%) to extract volumetric data, convert it into scorecards, and generate insights for the eCommerce team to drive conversion with key customers. Additionally, this role will leverage digital shelf auditing tools to monitor product presence and make necessary adjustments, utilizing platforms such as Shalion and/or comparable tools. The successful candidate will leverage expertise in Salsify, and other eCommerce data platforms to drive data accuracy, efficiency, and process improvements across the digital shelf.

KEY RESPONSIBILITIES

Platform Administration & Optimization - 35%

• Lead the implementation, maintenance, and optimization of the Salsify Product Information Management (PIM) system.
• Develop and enforce data governance standards to ensure data accuracy and consistency across all platforms.
• Collaborate with cross-functional teams to integrate Salsify with internal systems.Ensure digital assets are properly tagged, categorized, and optimized for easy retrieval within the PIM system.
   

Content Syndication & Compliance - 35%

• Oversee and manage the syndication of product data to key retailer platforms, ensuring compliance with retailer-specific requirements across platforms such as Amazon, Walmart, Target, Kroger, and others.
• Conduct audits to ensure completeness, accuracy, and adherence to industry standards.
• Manage the product lifecycle in PIM to ensure only active products are delivered to various endpoints.
   

Data Analytics & Performance Reporting - 20%

• Aggregate and analyze digital shelf performance metrics such as search rankings, availability, pricing, and reviews.
• Extract volumetric data, convert it into scorecards, and generate insights for the eCommerce team to drive data-driven decision-making from retailer reporting platforms along with Circana/IRI.
• Identify trends and opportunities for improving digital shelf presence.
• Utilize digital shelf auditing tools, such as Shalion, Syndigo, or comparable platforms, to monitor product presence and make necessary adjustments for optimization.
• Leverage consumer feedback tools like BazaarVoice to track and syndicate product ratings and reviews.
   

Process Improvement & Automation - 5%

• Identify process inefficiencies and implement automation solutions to streamline data collection and content syndication workflows.
• Design and test automation workflows to improve operational efficiency.
• Work with IT and data teams to troubleshoot and resolve API-related issues within Salsify.
   

Cross-functional Collaboration & Training - 5%

• Act as the subject matter expert on Salsify and digital shelf content management, providing training to internal teams.
• Work closely with Sales, Marketing, Commercial Excellence, and eCommerce teams to ensure product data aligns with business objectives.
• Build strong relationships with broker partners and retailers to enhance product representation.
• Document and maintain best practices, retailer playbooks, and content syndication guidelines to support team education and process efficiency.
   

WHAT WE NEED FROM YOU

Required Experience & Qualifications

• Bachelor’s degree or equivalent experience in eCommerce, Business, Marketing, or a related field.  Relevant work experience may be substituted.
• 3-5 years of experience managing a PIM system (Salsify preferred).
• Solid understanding of metadata, taxonomy, and SEO best practices.
• Experience in digital asset management (DAM), content syndication, and data governance.
• Proven ability to analyze product data and provide insights for decision-making.
• Experience working with retailer analytics platforms such as Circana/IRI, Amazon Vendor Central, Walmart Luminate/Scintilla, Kroger 84.51, Target POL, etc.
• Strong proficiency in Excel, PowerPoint, and PowerBI.

Preferred Qualifications

• 3+ years of hands-on experience with Salsify.
• Experience with DAM platforms (e.g., Aprimo).
• Prior experience in consumer packaged goods (CPG) eCommerce.
• Familiarity with retailer compliance standards and syndication best practices.
• Background in digital transformation and change management within an organization.
• Experience using consumer insights tools like BazaarVoice, Shalion, Flywheel Commerce Cloud or Profitero to enhance product content strategies.

Other Qualifications and Skills

• Advanced Excel & PowerPoint Skills 
• Data Analysis & Reporting
• Project Management
• Attention to Detail & Organization
• eCommerce Knowledge

WHAT WE OFFER

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

• PTO package including vacation, sick, personal, and pay it forward time off  
• 13 paid holidays  
• 401k with Company Match up to 8%, ranking in the top 1% of the country
• Annual Bonus potential and merit-based increases
• Comprehensive Health Insurance   
• Annual well-being subsidy
• 20 weeks Maternity & 12 weeks Paternity leave options 
• Sam's Club or Costco annual membership reimbursement  
• Tuition-Free College Program or Free Continued Education (BA, Masters, etc.)
• Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)

Join a 2024 NKY Best Workplace by applying today!

Perfetti Van Melle, USA is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.