Brand Manager - Mentos

WHAT YOU WILL DO

1. Prepare the data for strategic brand planning:

1. • Analyze market, consumer insight, brand performance, and competitive review.
   • Draw insightful business acumen and formulate strategic key business points for planning & execution to drive business numbers.

2. Align with trade marketing and sales to ensure excellent and flawless execution:

2. • Plan, monitor and review program execution with Trade Marketing and Sales through alignments & market-consumer visit                               
   • Evaluate KPI performance to provide recommended solutions to improve the succeeding activities

3. Lead strategic planning with advertising and media agency to develop advertising communication and media plans:

3. • Spearhead communication planning, oversee stakeholder (Group Media) feedback, and evaluate media plans and flawless creative execution of TVC / digital materials;
   • Collaborate with cross-functional teams to ensure optimal execution of communication strategies.

4. Lead cross-functional collaboration for new product development and consumer promotion:

4. • Regularly lead cross-functional meetings and managing key stakeholders for upcoming product launches
   • Strategize & lead the execution of the ideal go-to-market strategy leveraging both consumer insights and innovation planning

5. Support demand forecast and Organizational & Business Transformation Projects:

5. • Support Transformation Projects, which include aligning with strategic business leaders, ensuring successful implementation, and providing comprehensive progress reporting                               
   • Support demand forecast planning & monitor optimum execution with Demand Planning and Trade Marketing using Marketing Calendar + Sales and Stock update

6. Manage activity and promotion spending:

6. • Effectively manage activities spending, proposing budget optimizations based on business calculations (ROI) and insights gleaned from past experiences.

OUR PERFECT CANDIDATE

• Minimum Education: Bachelor’s degree
• Minimum 4 years of experience in Brand Management
• Strong Analytical Skills, Communication Skills, Stakeholder Management, Project Management, Financial Acumen, and Market Awareness