Senior Brand Manager - Chupa Chups BigBabol

WHAT YOU WILL DO

1. Prepare the annual budget and strategic brand plan:
   • Prepare the annual budget and strategic brand plan to deliver business and marketing objective.
   • Analyze market, consumer insight, brand performance and competitive review.
2. Lead cross-functional team for new product development and consumer promotion:
   • Lead new product development gate stage and consumer promotion to deliver on time in full launch.
3. Coordinate with Trade Marketing and Sales to ensure excellent execution of marketing and trade program:
   • Review program execution with Trade Marketing and Sales by having market and consumer visit.
4. Work closely with advertising and media agency to develop advertising communication and media plan:
   • Brief advertising and media agency to develop advertising communication and media plan.
   • Evaluate advertising performance and media placement with agency.
5. Review monthly national demand forecast in cooperation with Demand Planning and Trade Marketing:
   • Review demand forecast with Demand Planning and Trade Marketing using Marketing Calendar, Sales and Stock update.
6. Manage advertising and promotion spending:
   • Manage Advertising and promotion spending for assigned brand.

OUR PERFECT CANDIDATE

• Minimum 2 years of experience in the same position.
• Bachelor’s degree, preferably Economics, Management or Communication.
• Expert in understanding of Indonesia market, consumer and distribution.
• Expert in understanding of advertising and media placement.
• Expert in business acumen, analytical skills and presentation skills
• Expert in Ms. Office.
• Expert in English, both oral and written