Assistant Brand Manager

WHAT YOU WILL DO

Assistant Brand Manager acts as a business contributor, leading the operational execution for the success of a brand with supervision from the Commercial Director.

Responsibilities: 

• Develop & recommend brand growth strategies
• Responsible to meet the annual sales target
• Drive penetration through strengthening both mental & physical availability
• Develop & recommend new product launches which meets launch criteria (consumer qualification, feasibility assessment, financial criteria, KPI setting)
• Develop & recommend locally relevant product and integrated marketing campaign while aligning with global brand direction 
• Monitor, analyse and evaluate brand performance and consumer feedback
• Track market trend, competitive launches, communications, and other marketing activities
• Recommend & execute relevant learning plans including consumer researches
• Develop package design with in-house design agency in Italy
• Manage marketing budget
• Support / Communicate with distributor about the new product and marketing campaigns 

Assistant Brand Manager operates in a collaborative and cross-functional environment, engaging with a wide range of internal and external stakeholders to drive brand strategy and execution. Key interactions include:

Internal Teams:

• Trade Marketing
• Finance
• New product development teams
• Supply Chain / Quality Assurance

External Partners:

• Distributor:
• Creative / Media agency
• Research agencies
• Other agency partners

Regional and Global Brand Teams:

• Board members
• Regional Leadership Teams
• Global Marketing
• Global Commercial Insight
• Global Category growth (Category, RGM)
• Global R&D / R&D Package

This role requires strong communication skills, proactive stakeholder management, and the ability to navigate a fast-paced, matrixed environment to ensure brand consistency and market success.

OUR PERFECT CANDIDATE

• Bachelor’s degree in Marketing, Business, or related field (MBA) is plus
• 3+ years’ experience in consumer-packaged goods companies in Japan
• Experience in confectionery, food and beverage Marketing is plus
• Experience working in fast-paced categories
• Experience working in cross-functional environment (internal, external inc. advertising / media / PR agencies)
• Working experience with distributor / working with global headquarter is plus
• Experience with leveraging consumer researches
• Experience with new product development and launches
• Experience developing integrated marketing campaign
• Digital marketing led campaign experience is plus
• Native level Japanese and business level English skill in both written and spoken is required

WE OFFER

• The opportunity to join a global leader in confectionery and gum‑manufacturing whose brands reach more than 150 countries
• A vibrant working environment where innovation, quality and consumer‑first thinking drive everything we do
• A collaborative and inclusive company culture – you’ll be supported to develop your career, access training, and work alongside a diverse team of professionals
• A sense of purpose: we’re committed to doing business with integrity, caring for our people, and contributing positively to the environment and our communities
• Room to grow: as part of a fast‑moving, high‑profile business, you’ll have exposure to new challenges, cross‑functional projects, and the chance to make an impact