Channel Activation Manager

Ready to take a fresh step in your career?

Channel Activation Manager

Location: Prague, Czech Republic
Contract: Permanent, full-time
Team: Part of the Marketing Department, reporting directly to the CEE Countries Trade Marketing Manager
Scope: Czech and Slovak markets
Travel: Moderate travel (10–25%)

At Perfetti Van Melle Czech Republic, we bring joy to consumers across the Czech and Slovak markets with some of the world’s most beloved confectionery brands — Mentos, Chupa Chups, Smint, Alpenliebe, Fruittella, and many more. Based in Prague, our local team is part of one of the largest confectionery and chewing gum manufacturers in the world, with operations across the globe.

Our Marketing and Commercial teams are eager to team up with you to make sure our delicious freshmakers and sweets are visible, irresistible, and easy to find wherever our consumers shop.

Where we need you:

As our new Channel Activation Manager, you will play a key role in bringing our brands to life at the point of sale.

You will be responsible for creating and executing product visibility strategies across sales channels, translating our marketing and commercial plans into impactful in-store activation. From merchandising standards and assortment recommendations to tailor-made POSM solutions, you will help ensure that our brands stand out where it matters most — in front of our consumers.

Working closely with Sales, Marketing, Trade Marketing (CEE Cluster – Poland, Czech Republic and Slovakia), Category Management, Supply Chain, external agencies, and our customers, you will connect strategy with flawless execution. You will also manage the inventory, logistics, and budget of promotional materials while continuously looking for smarter and more effective activation solutions.

Your core responsibilities at a glance:

• Develop and execute visibility strategies across sales channels.
• Create assortment and planogram recommendations with Category Management.
• Drive merchandising standards and best-in-class in-store execution.
• Develop POSM concepts and manage production, logistics, and inventory end to end.
• Lead tailor-made visibility solutions with customers and cross-functional teams.
• Manage merchandising agencies and evaluate their performance.
• Analyze promotional execution, product rotation, costs, and value opportunities.
• Monitor competitor activities and translate market insights into action.
• Own and manage the Visibility budget within Trade Marketing.

The ideal recipe for our new Channel Activation Manager:

• University degree.
• 2–5 years of experience in Trade Marketing, Channel Activation, Shopper Marketing, or a related FMCG role.
• Fluent Czech/Slovak, English B2 minimum, (Polish is an advantage).
• Strong analytical, project management, and organizational skills.
• Creative, results-oriented, and comfortable managing multiple stakeholders.
• Excellent communication, presentation, and negotiation skills.
• Strong MS Office/Excel skills.
• SAP S/4HANA and Nielsen database experience.
• Driving licence B.

The ingredients of Perfetti Van Melle – is this your flavour?

We are Taste Makers in Candy!

As the third-largest confectionery company in the world — and the second in Europe — we’re on a journey to become the best in making candy. And we need great colleagues to make that happen.

What makes us unique:

• Empowering – Growth and development opportunities tailored to you.
• Fun – A family-like culture, team events, and yes… a candy factory!
• Innovation – Active engagement in topics like health, sustainability, and food safety.
• Dynamic – With operations across the globe and exciting new acquisitions, we’re constantly evolving.

What we offer if you join our team:

• Permanent full-time employment.
• Hybrid work model — a combination of office work in Prague, home office, and field work.
• 25 days of paid vacation per year.
• Company mobile phone with a monthly plan for both business and private use.
• Comprehensive benefits package, including sick days, pension contribution, meal and home office allowances, company products, English courses, group accident insurance, and flexible working hours.
• Personal learning and development opportunities through our global e-learning platform and tailored training programs.
• Start date: Immediately or by agreement.

Want a taste of more?

If this role sounds like a sweet next step and you’re ready to shape how our iconic brands come to life in stores, we’d love to meet you!

At Perfetti Van Melle, we believe the strength of our team lies in diversity. We create a workplace where everyone feels welcome, respected, and empowered to grow.

Ready to turn great brands into irresistible in-store experiences?

Apply now and help us create even more sweet moments!