Global Route to Market Manager

WELCOME TO PERFETTI

Are you passionate about driving commercial excellence and optimizing route-to-market strategies? Do you thrive in a global, fast-paced environment where collaboration and innovation shape the future of sales? Join Perfetti Van Melle as a Global Route to Market Manager and play a key role in enhancing our RTM capabilities worldwide.

Perfetti van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries, such as Mentos, Fruittella and Chupa Chups.

About the Role

As the Global Route to Market Manager, you will support the Global RTM Lead in developing, embedding, and continuously improving RTM methodologies, capabilities, processes, and technologies. You will work closely with global and local sales teams to increase the physical availability of our products, enhance trade partnerships, optimize sales force productivity, and drive data-led decision-making. This role offers a unique opportunity to shape RTM strategies and execution standards across our 22 Operating Companies, delivering €4 billion in revenue.
 

Key Responsibilities:

• RTM Strategy & Optimization – Develop and deploy RTM frameworks, KPIs, and best practices to optimize efficiency and effectiveness across diverse trade structures.
• Sales Force Enablement – Support training and capability-building programs for field sales teams and trade partners to enhance execution excellence.
• Technology & Automation – Assess and advance RTM systems (CRM, SFA, DMS, Image Recognition) to improve automation, data utilization, and performance tracking.
• RTM Data & Analytics – Contribute to the Global Commercial Data Lake (CDL) by developing RTM use cases, metrics, and visualization tools for real-time sales insights.
• Collaboration & Implementation – Work closely with Operating Companies, HR, IT, and Commercial teams to tailor global RTM strategies to local market needs.
• Perfect Store Execution – Support the deployment of execution standards to enhance in-store visibility and sales performance through data-driven tracking and incentives.

WHAT WE ARE LOOKING FOR

• 8+ years of experience in FMCG, retail, or a similar industry, with expertise in sales effectiveness, account management, and distributor-led models.
• Strong background in RTM strategy, commercial planning, and performance measurement.
• Hands-on experience with RTM tools and technology (CRM, SFA, DMS, Image Recognition).
• Proven ability to lead projects and influence stakeholders across global, cross-functional teams.
• Strong analytical skills and a data-driven mindset, with a focus on continuous improvement.
• Experience working within Operating Companies and understanding global sales environments.
• Entrepreneurial, action-oriented, and adaptable in complex, evolving business landscapes

WHAT DO WE OFFER

• A role for 40 hours per week in an international & dynamic environment
• A good salary and a bonus scheme
• 30 holidays annually
• Opportunity to work hybrid: at least three days at the office, the rest can be from home
• A Pension Scheme with the “Stichting Bedrijfstakpensioenfonds voor de Zoetwarenindustrie’’

Interested? Submit you CV and/or cover letter.

Acquisition not appreciated.