Brand Manager

WHAT YOU WILL DO

Position Overview:

We are seeking a highly driven and experienced Brand Manager with 7+ years of relevant experience in brand management, project leadership, and new product development (NPD). The ideal candidate will possess strong project management capabilities, consumer-centric thinking, and excellent communication skills to lead cross-functional teams and drive impactful brand growth. This role is a critical contributor to our strategic goals, responsible for shaping the brand’s future and delivering seamless execution from ideation to in-market success.

Key Responsibilities:

1. Brand Management

• Lead the strategic planning and execution of consumer and trade marketing initiatives to build brand equity and drive growth.
• Define and manage the brand and product portfolio strategy, including positioning, pricing, and competitive differentiation.
• Monitor brand performance metrics and consumer insights to optimize marketing activities and enhance brand health.
• Develop and implement a compelling media mix across traditional and digital channels to deliver impactful brand experiences.
• Manage marketing budgets responsibly, ensuring ROI-driven allocation across projects and campaigns.
• Serve as the key liaison with distributors to ensure alignment and consistency in brand execution and performance tracking.

2. New Product Development (NPD)

• Develop and manage a robust NPD pipeline and seasonal innovation roadmap aligned with brand strategy and consumer needs.
• Conduct global and regional portfolio reviews to identify trends and opportunities for new products, formats, and flavors.
• Lead cross-functional project teams, managing the NPD process from concept through to commercialization, adhering to the regional stage-gate process.
• Collaborate with global brand, design, and regional R&D teams to ensure product and packaging development aligns with brand identity and market relevance.
• Plan and implement 360° launch strategies across marketing, trade, and digital to support successful new product introductions.

3. Brand Communication

• Develop locally relevant communication strategies, leveraging global/regional assets and adapting them to the market’s context.
• Manage end-to-end development of digital and content campaigns in collaboration with creative and media agencies.
• Oversee the adaptation of global/regional TVC and digital assets, ensuring cultural fit and effective message delivery.
• Evaluate agency performance regularly and foster strong, collaborative relationships to ensure continuous improvement and innovation in brand communication.

4. Project Management & Cross-functional Leadership

• Lead and drive multiple concurrent projects with excellence in planning, execution, and stakeholder management.
• Foster collaboration across commercial, supply chain, trade marketing, regulatory, and distributor partners to deliver projects on time and in full.
• Anticipate risks and proactively manage timelines, budgets, and deliverables to ensure smooth project execution.

5. Consumer & Market Analysis

• Stay ahead of market trends, category dynamics, and consumer behavior to identify new opportunities and inform brand strategies.
• Analyze Nielsen, Kantar, and internal data to track performance and develop actionable insights.
• Monitor competitive launches, pricing, and communication to maintain category relevance and leadership.
• Commission and interpret market research to guide brand strategy, innovation, and communication decisions.

OUR PERFECT CANDIDATE

• Bachelor’s degree in Marketing, Business Administration or related field
• Minimum 7 years of experience in brand management or marketing, preferably in FMCG or consumer goods.
• Proven track record of leading successful brand campaigns and launching new products.
• Ability to initiate and lead projects and work independently with minimum supervision
• Fluent or business proficiency in Korean language
• Excellent oral and written communication skills in English
• Strong interpersonal skills in order to relate to people across all levels within the organization and with external business partners
• Hands-on, proactive, and agile mindset with the ability to thrive in a fast-paced environment.
• Able to attend overseas business trip
• Open to engage in an 18-month contract

WE OFFER

• The opportunity to join a global leader in confectionery and gum‑manufacturing whose brands reach more than 150 countries
• A vibrant working environment where innovation, quality and consumer‑first thinking drive everything we do
• A collaborative and inclusive company culture – you’ll be supported to develop your career, access training, and work alongside a diverse team of professionals
• A sense of purpose: we’re committed to doing business with integrity, caring for our people, and contributing positively to the environment and our communities
• Room to grow: as part of a fast‑moving, high‑profile business, you’ll have exposure to new challenges, cross‑functional projects, and the chance to make an impact