Trade Marketing Manager, MT

WHAT YOU WILL DO

1. BASIC PURPOSE OF THE POSITION:

• Elevate Trade Marketing as strategic commercial function in the company with the objective to maximize Net Sales and Contribution Margin of the Company by managing all aspects of in-store execution, shopper insights and channel-specific customer management.

• Should work in close partnership with Sales and Marketing functions and in alignment with key commercial strategies - while providing an independent view on trade marketing strategies and priorities.

2. PRINCIPAL ACCOUNTABILITIES:

2.1. Lead trade plan for total channel

• Build and synchronized channel activities to deliver brand/company objectives.

• Manage trade spend, tracking and measure effective spending across accounts in Modern Trade

• Work with field sales team for excellent operation, ensure new launch, focus agenda well executed.

• Lead channel review to definite issue/opportunities of each sub-channel (Hypermarket/Supermarket – Ministore – CVS), well matching with brand objectives with customer needs to drive business growth.

• Develop customer & shopper insights for total channel. Translate insights into business opportunities

• Work with regional team and Modern Trade customers in projects such as Spaceman, seasonal campaigns…

2.2. Work out monthly rolling tasks for total channels

• Prepare promotion volume with attention to market performance, brand focus

• Validate baseline by channels/ accounts, segments (SKUs if required) and work on assumptions as input for rolling 24-month forecast and work on continuous forecast accuracy improvement across stakeholders, and come up with plan to cover gap/opportunity with speed

• Co-ordinate with Marketing and Demand teams to plan NPDs’ forecast with clear assumptions and conduct evaluation on periodical basis

• Support team to prepare selling story with key stakeholders/customer to win in key event

• Prepare monthly and quarterly plan in monthly meeting with cross functions

2.3. Co-work with marketing team in launch/ re-launch and consumer promotion activities

• Provide input for marketing to build budget, scheme and communication plans

• Work out the brief for BTL agencies and sales team

• In charge of in-store POSM design, briefing POSM for production and installation in store

2.4. Develop and lead all trade promotions

• Lead initiative channel activities to build customer loyalty and to manage channel conflict

• Build promotion strategy for different sub-channels, store types (HM,SM, Ministore, CVS)

• Lead and support team the communication to internal and external

• Manage POSM production gift sourcing, complied with company process and policy

• Conduct ROI and post-promotion evaluation

• Be Champion for cross channel projects

2.5. Coach, supervise and manage performance of Direct reports

• Provide coaching and support for subordinates

• Conduct frequent performance review, identify capability gap and help subordinates on career development plan

• Drive compliance among the team

OUR PERFECT CANDIDATE

1. Education, Qualifications and Training:

Degree in Marketing/ Business Administration

2. Experience required (e.g. Past Roles, Level, Years of Experience, Technical, People Management, etc.):

• At least 5-year experience in Trade Marketing

• Proven cross-channel experience is a must

• Profound knowledge of Trade Marketing, Customer Marketing, and Category Management knowledge is mandatory

• Marketing experience is a plus

• Strong leadership skill

3. Specialised Knowledge or Skills required (e.g. Technical, Cross-functional, etc.):

• Analytical skills

• Managing interfaces with Marketing & Sales accountability is a fundamental SOL for the job.

• Must have the ability to tackle complex situations, evaluate alternative courses of action, and provide fact base solutions/recommendations

• Excellent communication in Vietnamese and English

• Must be able to effectively relate with multiple levels of management, both internally and externally

4. Critical Leadership (Success Profile) Competencies:

4.1. Situational Adaptability: Adapting approach and demeanour in real time to match the

shifting demands of different situations.

4.2. Manages Complexity: Making sense of complex, high quantity and sometimes

contradictory information to effectively solve problems.

4.3. Courage: Stepping up to address difficult issues, saying what needs to be said.

4.4. Building Effective: Teams Building strong-identity teams that apply their diverse skills and

perspectives to achieve common goals.

4.5. Cultivates Innovation: Creating new and better ways for the organisation to be

successful.

4.6. Strategic Mindset: Seeing ahead to future possibilities and translating them into

breakthrough strategies.

4.7. Drives Results: Consistently achieving results, even under tough circumstances.

4.8. Plans & Aligns: Planning and prioritizing work to meet commitments aligned with

organizational goals.

WE OFFER